Wednesday, October 12, 2011

Rants from a former EA employee predict The Old Republics demise before it is released


Thank you Claytorro22 for bringing me this article via via gamebrood
Visit here to see the original post. Be aware the poster uses foul language
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.gamebrood.com%2F2010%2F10%2F13%2Fdisgruntled-electronic-arts-employee-reveals-warhammer-online-mismanagement-and-predicts-eas-next-big-failure-star-wars%2F&h=tAQAIjEQN

Anyone who works in, or pays attention to the video game industry, is pretty used to seeing this type of anonymous posts around the internet. The EA widdows come to mind when I see things like this. But something about this one struck something in me and made me wonder, was this guy mad because he was laid off? or was it truelly his opinion that EA was going to fail at making The Old Republic. He starts off saying why he felt Warhammer online failed, a MMO I personally played and I can tell you why I think it failed. It had nothing to pull players away from WOW. Warhammer had a huge following, but people left becuase it just wasnt fun. Here is his article, I will post more after the article. Please be aware this person uses some foul language in their rant.

Why Warhammer Failed
Hi everyone,

I would think myself to be part of some noble cause, like the original EA Spouse trying to save her husband from a hellish work environment at EA. That had a happy ending, however, with tons of publicity and a total change of overtime wages and salaries and how they are handled within the company. I do not expect a happy ending, so I’ll be personal and selfish, and this is just for me.

So just call me EA Louse.

I found out recently that I will be dismissed from Bioware Mythic during the next round of layoffs EA coming this November. I’m sick of seeing EA outsource their art and find every excuse to get rid of us and still not achieve anything. Mythic is dying, and its not us who killed him but we’re taking the fall.

But if you want to know what really went down with Warhammer, I’ll tell you right now.

First, the project leaders did not know what they were doing. Jeff Hickman was the saddest excuse for a producer I’ve seen. All he did was drink the Koolaid and suck up to the right people. He was the perfect yes-man, and this reached down to almost all managers.

My boss who will not be named, again and again would tell us that Rob Denton, one of the original owners, said we should “do this” and “do that” and we would say “omg it makes NO sense, please explain A, B, and C to him. “And then he’d come back and tell us, after we thought he had gone to talk with him,” No, Rob wants in this way. Jeff agrees, this is what we’re going to do. Understood? ” They never actually talked back to Rob. We didn’t talk back to them.

Rob said jump, our leaders said, “How high?! And on who?”

So we shut up and did what we were told, by people too afraid to tackle real problems. It is a culture of fear, especially since Mark Jacobs was fired.

Oh, he left voluntarily you say? No, he was fired, and everything placed on his shoulders by those closest to him so they could divide his salary and annual bonus. I bet Rob is enjoying that sweet new Maserati he bought after leaving the knife in his partner of 15 years.

Want to know more? Keep reading. I can keep ranting.

Rob was never there during the development of Warhammer. We always joked about when his next weekly holiday was coming. (Answer? Next week!) Mark was not available, was way too head down trying to design his own contributions or whatever. Rob always handled things. We were told NOT to speak with Mark in person, never, or else we would be explaining to Rob.

The coup began long before Warhammer, and Jacobs did not even realize it.

And yet, this is common gossip in the company, and nobody in this industry seems to get it. So get it! Rob was responsible for the entire project, then blamed Mark when things went wrong.

Ah, but could not do it alone. No, he needed Jeff Hickman, promoted from customer service to produce the Warhammer project. Wait, let me let you have that sink in. The man running customer service, on the theory that the management of a large team of CSRs qualified him to run a game development project, was put in charge of a $50 million project with no previous experience.

And he needed Eugene Evans, the man who brought you the almost non-existent marketing campaign behind Warhammer. We could not even believe how bad they fucked up the marketing campaign. There was almost none. We slaved for years, and this is how we were rewarded for it by Eugene and the people of EA? Being told that Warhammer was not “worth” a lot of money spent on it? LOL. Now he’s in charge of Bioware Mythic.

Oh yeah, and he needed Paul Barnett. You know him as the crazy British dude that appears in random videos at EA to promote his latest bullshittery. We know him as the crazy British dude who we have no idea of how he still has a job. This man was supposed to be the savior of Warhammer’s vision and design. Now all he can do is promote his strange ideas about his little secret project web Ultima game that’s been almost universally criticized by all of us and focus groups. What’s that? You didn”t know Paul loves one of those old Ultima games sooooo much he’s making a literal copy of it for Facebook? Well, the cats outta the bag. Too bad it sucks ass.

So what do they all have in common? All of them failed, badly, in Warhammer, and each of them is in a position of authority in the new company, while the rest of us are facing pink slips. How do they sleep at night? They spin aruond, blame everything on Mark, divide his old salary between them, and never speak about it again. Oh, and they fuck us little guys as well.

Almost makes me congratulate them for having the balls, but after watching them work, it’s obvious they don’t have any. They’re cowards running scared trying to hide under the wing of Bioware, now that Rob has become a general manager of EA.

And Bioware? Don’t make me laugh. They’ve spent more money making the Old Republic than James Cameron spent on Avatar. Shit you not. More than $ 300 million! Can you believe that?

And you know what they’re most proud of? This is the kicker. They are most proud of the sound. No seriously. Something like a 20Gig installation, and most of it is voiceover work. That’s the best they have. The rest of the game is a joke. EA knows it and so does George Lucas,they’re panicking , and so most of Mythic has already been cannibalized to work in Austin on it because they can’t keep pushing back launch.

Old Republic will be one of the greatest failures in the history of MMOs from EA. Probably at the level of the Sims Online. We all know it too ……

Anyway, back to Warhammer. We shouldn’t have released when we did, everyone knows it. The game wasn’t done, but EA gave us a deadline and threatened the leaders of Mythic with pink slips. We slipped so many times, it had to go out.

We sold mor ethan a million boxes, and only had 300k subs a month later. Going down every since. It’s “stable” now, but guess what? Even Dark Age and Ultima have more subs than we have. How great is that? Games almost a decade make more money than our biggest project.

So there it is. Rewarding the incompetent. Firing the competent.

I say it anonymously so I can keep my next few paychecks coming.

So I’m a louse. A big fat EA louse.



OK so first off let me explain a few things. First I am an Ex-EA employee. Second I worked in the video game industry for 3 years. I worked for 3 companies in those 3 years. 2 for 6 months, and the last 2 years at EA. The video game industry is a meat grinder, full of 14 hour days. and followed up by layoffs to half the development team because the company doesn't want to hire anyone on as a permanent employee, and give them benefits. While I understand this has changed in the video gaming industry. This is exactly why I left the industry. My wife and I had our first son, and I essentially missed the first 2 years of his life because I was always at work. While I was treated well and pay was good due to the overtime, I saw exactly what the louse is talking about occur at all game companies I worked at. The people in charge where basically good yes men who wouldn’t challenge anything and would allow crap to be produced. The frustrations he puts out in his post is understandable, but I think this is just the way big business is. Every major corporation I have worked for always hits the little people for the uppers mistakes. One thing I would like to say though is this, Bioware is still in control of The Old Republic. EA bought them essentially because they understood that they couldn’t make MMO’s that made money. His comments about Warhammer explains that, the entire game was a failure that held no one’s attention. So they bought Bioware to create a much needed arm of the company for MMO’s and let’s face it Bioware has kicked everyone’s butt with role playing games. A major score on this deal was The Old Republic, EA isn’t stupid they understand what a Star Wars franchise means to their vaults. The comment about them being proud of the Voice over in the game seems silly to me. Why wouldn’t a company be proud of a ground breaking development in a video game. The Old Republic will be the first MMO to ever have full voice over throughout the entire game. And having played the Beta let me tell you there is a lot more to offer than just the voice’s. With all respect to Louse I feel his pain, and I understand where he is coming from. I also understand his frustration, I just feel his whole post will unfortunately fall on deaf ears.

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