EA and Dice have announced that Battlefield 3 has set a new record for their largest Launch day sales. Reporting a launch day sales of 10 million units, breaking their own personal records. While this is by far not the largest Launch day sales for a video game, EA can use the boost. Showing declining profits over the last few years, EA can use a success story. Pushing its way back into the first person market heavily dominated by Halo and Call of Duty, EA has proven they aren’t just a sports game company.
If you haven’t purchased Battlefield 3 yet, and own a PS3 you get the Back to Karkland for free for the next week.
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